Küsnacht, 8th of September 2011. Backstageradio is the Internet radio of PostFinance and plays music exclusively from talented young Swiss artists. Goldbach Interactive is currently drawing attention with a number of RichMediaExpandable Ads on Backstageradio.
Goldbach Interactive filmed the band
Loco Slickers – one of the participants in the 8x15 young musicians competition –
in an elaborate video production and edited it in Postproduction on RichMedia formats.
Special feature: If the user clicks on the banner,
the singer of the Loco Slickers jumps out of the advert and continues to perform on the website. Goldbach Interactive is responsible for the concept, design, text and programming, Goldbach Audience was responsible for the media planning.
The media planning focuses on websites often visited by young people between 16 and 25 years old (e.g. Tilllate.ch, RonOrp, Outnow, Partyguide, Usgang.ch,…).
Goldbach Interactive made the videos with the production company
imaculix.
View the RichMedia ad