Online Marketing for Swisscom
Different Swisscom units use the know-how of Goldbach Interactive for their online activities. In recent years we have jointly conducted over 50 successful projects - most recently the graphic and conceptual revision of the Swisscom website for big companies.
Redesign for a better overview
In 2008, Swisscom completely realigned itself. As part of the restructuring Goldbach Interactive structurally and visually designed the new entry pages to www.swisscom.com in close cooperation with the agencies Moving Brands and Emoticom .
Goldbach also supports various interactive segments (SMEs, large companies) in their e-marketing activities. Goldbach Interactive rewrote the content and restructured around 200 new screens for Swisscom SMEs. The result: about a third less web space for the same site content.
«The result fully covers the needs of the audience and is considered a top job. Excellent work! »Lukas Bigler, Head of Marketing Management, Swisscom (Schweiz) AG, Corporate Business
Consulting tools simplify product selection
How do you make calls with Swisscom particularly economical? The Savings Advisor gives you tips. Which mobile phone or laptop suits your needs? The poduct finder for the mobile office makes the otherwise complex selection easy. Based on simple questions and explanations by Guided Tou,r customers can quickly and intuitively find the right product.
The interactive, multimedia presentation tool for corporate customers makes it easier for Swisscom account managers to present Swisscom's extensive range. The account managers are ready to present different customised reference examples. The application was implemented with Adobe Air and combines offline application with online updates.The content can easily be updated using a CMS.
Improved customer dialogue gets even closer
Multimedia online magazine
Around 15,000 Swiss SMEs receive a quarterly online magazine with practical input from Swisscom - via video, podcasts, text or photo gallery.Goldbach Interactive is responsible for the concept, design, text and implementation. The videos are from the Bieler production company, element p.
Swisscom environment
Swisscom provides information on www.swisscom.ch / environment about its environmental projects and products. Goldbach Interactive built the website, including Web 2.0 features such as blogs, reviews and comment posting options.
Promoting sporting talent: Golden Talents
Swisscom and Swisscom dealers promote young sporting talent with the "Golden Talents" campaign. With www.goldentalents.ch Goldbach Interactive has realised the heart of the initiative. News designed as a blog, pin boards, Google Map, mashups and other innovative elements round off the site's pages.